Selfridges Department Store in London


Selfridges is a chain of department stores which caters to the high end customers in England.  The main store is situated at Oxford Street, London, and it is known to be the biggest shop in England after Harrods.  The first store was opened in the year 1909 and was named after H. Gordon Selfridge who opened the shop by using all his savings.  Selfridge used many innovative marketing strategies to attract customers to his store.  He is also supposed to have coined the famous saying, ‘the customer is always right’.The Oxford Street store is famous for its building which features innovative window designs and always attracts tourists to London who flock in to see the famous window display at Oxford Street.  The store stocks products which are fashionable and exclusive.  It has many famous brands and designer items for women, men and kids. It has separate boutiques for men, women and kids, which sell clothes, high tech items, household furniture, kitchen items, grooming brands for both men and women, every conceivable products are available under one roof.  Some of the brands available are Apple, Channel, Dior, Godiva for Chocolates, Burberry… in fact all famous brands from A to Z are represented at Selfridges.  Whether the customer is looking for ordinary household items like cushions, towels, decorative items or crockery or branded items for home like Ralph Lauren Home or Pip Studio, they are all stocked at Selfridges.  Are you looking for special travel luggage or books, stationery, candles or fragrance there is no need to look further, all items are available under one roof.  For people who are looking for discounts the store holds frequent sales where products are put on sale with big discount.

The official website of Selfridges is updated regularly and announces the dates of sale or news of arrival of special products.  All brands and products are neatly arranged under several heads, like products for men, women, kids, gifts, brands, home and tech, and beauty and so on.  The main page announces arrivals of special items like Robert Sanderson’s leather bag with the price and a clear picture of the bag.  The website has details of hundreds of products with prices, accurate description and method of delivery.  This makes shopping online easy and hassle free. The heading under Customer Service includes advice how to shop, tracking your order and even how to get refund and returns.  It further tells the customers that the store remains open from Monday to Saturday from 9 am to 10 pm and it remains open on Sunday as well for shorter hours, from 10 am to 6 pm. Above all, there is a event calendar, where you may find it useful when planning a visit for the special events, experiences, and competitions.

Selfridges was voted as the Best Department Store in the World by the Global Department Store Summit, held in Parison 2012.  Shopping at Selfridge is a pleasure and  it is easy to spend hours browsing and searching for bargains and looking at the goods from all over the world displayed prominently at many places.  There are also cafe and restaurants on the premises where customers can relax and eat their favorite food.


From the Airport
From Heathrow airport take Heathrow Connect to Ealing Broadway, take Central line to Marble Arch or Bond Street

Tube Station
Marble Arch or Bond Street , on the Central line

If you are not looking for the ordinary, but something a bit special, upmarket, contemporary with a bit of edge, this is a place to be.


Address: 400 Oxford Street, London, W1A 1AB
When searching with your Mobile app/GPS use : 40 Duke Street, London, W1U 1AT

Major Brands
Apple, Armani, Burberry, Chanel, Celine, MiuMiu, LV, Victoria Beckham, Alexander McQueen, Jimmy Choo,Bvlgari, Mac Zara, Hugo Boss, Dior, Hunter, Calvin Klein, Church,Fendi, Paul Smith,Vertu, Max Mara, Mulberry, Kate Spad, TODS, Dune, DKNY, Lanvin, Lulu Guinness, UGG….